For our Allure Bridals collections, we believe in the details — beading, floral appliqués, dramatic backs, and perfect draping. Every gown features details to set it apart and make the bride shine. Brides deserve to be at their most beautiful, and our aim is not only to design and produce the perfect gown but to provide daily inspiration for our brides-to-be.

Join us during our trunk show and receive a trunk show discount when ordering your gown - Limited availability due to COVID. Please see our updated policies.